As a global thought leader and a search engine juggernaut, Google has seen the business benefits and beauty of having close to three quarters of it's audience using mobile devices to get information on the internet.
Google wants you to give that audience the ultimate mind blowing mobile user experience when it sends them to your website. In corn bread language, Google wants your website to be mobile friendly.
Google is responding to their audience, are you responding to yours?
More People Are Using Mobile Devices For Internet Search
When you combine how affordable smart phones have become, with the global availability of 3G and 4G networks, you can appreciate why the use of mobile devices is skyrocketing.
Though the growth of smart phones in developed countries seems to have reached a threshold, users in Asia Pacific, Middle East and Africa, are driving the boost and boom in mobile device use.
According to the report done by eMarketer titled Smart phone Users Worldwide 2012 – 2017, the mobile phone market which was 4.08 billion users globally in 2012 grew by 6.2% in 2013 to 4.33 billion users.
Further, the mobile global market is projected to grow by 5.1% to 4.55 billion users in 2014 and then by 4.7% to 4.77 billion users.
The total mobile phone users are predicted to reach 5.13 billion users globally by 2017. Wow!
Google Prefers Mobile-Friendly Sites To Those That Are Not
Google prefers websites that are friendly to mobile users because the ones that are not mobile friendly, annoy visitors and that’s bad business for you and Google.
Interestingly, today, consumers are doing more on mobile devices, including shopping and product research than they used to do on their desktop computers.
Consumers want content that meets their on-the-go needs.
In our digital world, when consumers want information, they have way too many mobile devices to access that information anytime and anywhere - especially when they’re on the go.
This applies to their web browsing experiences on mobile. So Google took a deeper look at their users’ expectations and reactions towards their site experiences on their mobile devices. The result?
Google hired Sterling Research and Smith Geiger, independent market research firms to do a study for them on the subject: What Users Want Most From Mobile Sites Today.
It should be of interest to you that the study found that 72 percent of mobile users say it’s important to them that websites are mobile-friendly. Sadly, 96 percent of them have visited a site that doesn’t work well on their mobile device.
Almost 75% of respondents said they are more likely to revisit a mobile-friendly site. Users are five times more likely to abandon the task they are trying to complete if the site isn’t optimized for mobile use.
On the other hand, 79% of the people surveyed said that they will go back to search and try to find another site to meet their needs.
Mobile-Friendly Websites Turn Visitors
There is no doubt about it, the fastest way to tap into the HUGE mobile customers is by having a well crafted mobile-friendly website. When they get to your site, and they get a "wow" mobile experience, those visitors are more likely to make a purchase.
Here are other interesting findings about a mobile-friendly website:
1. 74% of people say they’re more likely to return to that site in the future.
2. 67% of mobile users say they’re more likely to buy a product or service if the site is mobile-friendly.
Websites That Are Not Mobile-Friendly, Benefit The Competition
As more mobile users go out of their ways to find and engage with mobile-friendly websites, it becomes important that companies, enterprises or brands that want to stay very relevant, would need a mobile-friendly website.
For those companies that are still sitting on the fence, their competition would benefit from their lack of response. Check out this information:
1. 61% of users said that they would quickly go to a mobile-friendly site if your is not.
2. 79% of people who don’t like what they find on one site will go back and search for another site.
3. 50% of people said that even if they like doing business with a company, that they will use them less often if the company's website is not mobile-friendly.
Websites That Are Unfriendly To Mobile Users Hurt Brand Reputation
According to that same study, it turns out that a company or business that does not have a mobile-friendly website looses more than casual visitors from a bad mobile experience.
A website that is not friendly to mobile users, leave mobile visitors frustrated and annoyed.
Those negative emotional feelings hurt a brand.
48% of visitors say that they feel frustrated and annoyed when they get to a website that is not mobile-friendly.
36% of those visitors said they felt like they’ve wasted their time by visiting those sites.
52% of visitors said that a bad mobile experience made them less likely to engage with a company.
48% said that if a site did not work well on their smart phones, it made them feel like the company did not care about their business
April 21, 2015, Google Started To Reward Mobile-Friendly Websites
Google started using how mobile-friendly your website is, as a ranking factor by April 21, 2015 (http://bit.ly/MobileFriendlyAnnouncement).
In other words, if all the other SEO factors are equal, Google will be moving the mobile-friendly search results way to the top of their search results.
Here's what to do if you want Google to show love to your website.
First, go to http://bit.ly/MobileFriendlyTesting Google's official tool. You will find this page full of tons of great resources for getting your website up-to-speed and mobile-friendly.
After your analysis, and you find out that your website is not mobile friendly, please contact us for a consultation.