The difference between Social Media Optimization (SMO) and Search Engine Optimization (SEO) is more than the difference in one alphabet alone.
It goes deeper than that. You see, SMO is really changing the way we think of search engine optimization. But what is SEO?
The purpose of search engine optimization (SEO) is really to make websites search engine and user friendly. "Search engines" are simply computer robots that companies like Google®, Bing®, and Yahoo®, use to inspect websites globally.
As they crawl these sites, they index the results of their findings, comparing the contents of one website to the rest of the sites in the world in that niche, based on a keyword or phrase. Then they rank them according to who is the most relevant on those keywords or key phrases on top of their search result pages.
So, good SEO includes both the way the website is designed and the way the contents on the site are crafted. In other words, the essence of an effective and good SEO is to make a website appear higher in the search engines' search results, for queries that are relevant to your industry and for your target audience.
Whether search engine optimization is implemented effectively or not, makes all the difference in the world, between a website that appears on the first page of search engine rankings and the websites that appears on the second, third or tenth pages of the search results.
You see, that one strategy alone, makes a whole lot of difference between a website that gets results and one that is just a boring digital ghost town.
What Is SMO, And How Is It Different From SEO?
The main focus of search engine optimization is how to make your website more relevant than others in your niche based on the content that the audience is searching for. In order words, search engines are only interested in finding which website that has the best 'killer' and juicy content that will keep the target audience, hooked.
On the other hand, social media optimization focuses on how to share your content easily, across multiple channels of social networking platforms, and making the information as accessible to others too.
SMO, or social media optimization, compliments search engine optimization (SEO). If you own a business or you want any type of ruthlessly sustained marketing and branding campaigns, you need both.
When it is used effectively and consistently, social media marketing can become one of the best marketing strategies for enhancing the organic search results of a website. With an insanely killer content, you can develop sustained social media engagements, using text, images, videos and infographics.
Using social media optimization a content marketer can connect all of your social media accounts in a cohesive, consistently branded channels that direct your potential customers to where you want them to go. Our SMO marketers use strategic, multi-point process to build a successful SMO foundation that boosts SEO, and drive more traffic to a site.
Share Your Site Content With These Tools
Since social media optimization focuses on how to share contents on multiple channels with multiple audiences, it becomes imperative for effective social media optimized (SMO) websites and blogs to include sharing widgets on their sites so that their visitors can share their content with their social media 'friends'.
As you share your content, it is very important to make sure that your links are shareable. By using services like bitly or buffer that shortens long links, you will make easier for your links to be shared on websites like Twitter that restricts you to only 140 characters.
You can also use Sprout Social, though, it is more expensive than than bitly and buffer.
These link shortener services also have have detailed analytics, so you can get data on how many people actually click your links. This important information helps to assess and evolve your social media strategy. No matter whichever widget or link shortener service you choose, the important thing is that you want to make it easy for your audience to share your articles. Why would they share your articles?
When you create useful, relevant and compelling content with eye grabbing headlines, you make it very easy for your information to be shared.
Services like click to tweet allow you to work “tweetables” directly into your articles. Breaking down your content into micro-content builds traction for your articles.
Make sure you’re not only sharing your own content. Focus on the “social” part of social media. Social media should not be viewed as another media channel that advertises your business. Share other relevant content that’s related to your industry to be more social, less “media.”
Keep It Simple On Your Social Media Channels
For savvy content marketers, Facebook and Twitter are the standard social media sites that they include on their sharing platforms. Additionally, depending on your target audience, social media strategy, and where they like to hang out on social media, you may also want to incorporate LinkedIn, Pinterest, and Google+ into your overall social media channels.
Google+ is big because Google is huge for SMO is very important.
Now, if you’re technically savvy or you have friends that know about coding, with markup tools like Open Graph, Twitter Card tags and rich snippets you can actually make your content more robust. With these tools, you can control what headlines, descriptions, images and other assets of your website that you want your visitors to see when they share your content with others on social media channels.
When you put these systems in place, even though they are complex and confusing to implement, you create simplicity within your web design. This one act, enhances the eagerness with which your visitors share your content with their friends.
The beauty of using SMO-friendly markup, is that it keeps your content simple, while aesthetically appealing at the same time. When you can control how your content is shared, you can always keep it palatable and simple, thereby ensuring that your content is always attractive when it gets shared.
SEO focuses on getting your website ranked high in search results, while SMO integrates the various social media channels and sharing tools.
Implementing effective SMO and SEO campaign strategies are not for the faint hearted. You must be very passionate about your strategies in order to put in plenty of persistent hard work and time that are needed for success.
As you do, take it easy. Take it one step at a time, and head to all the social media sites where your target audience are hanging out. As you combine and implement SEO and SMO in your campaigns, you can truly evolve into a solid social business. The benefits are huge!
Now that you know the difference between SEO and SMO, would you like to know how we can use both to enhance your marketing and branding campaigns?