Incredibly successful and effective bloggers craft valuable, useful, juicy, engaging and compelling content ruthlessly and relentlessly. They just keep creating amazing blogs that rock!
You may wonder, since blogging focuses on providing valuable content to a target audience, encourages engagements with them, enhances connectivity with them, and convincingly skyrockets their feedback and responses, why are many businesses not blogging?
Could it be because they just don't know how to craft an amazing blog that rocks?
Candidly and sincerely, unless you're one of those few individuals that are gifted with creating incredibly riveting and awesome content, you'd agree with me that business blogging is not for the faint at heart.
Oh my, you have to come up with a headline that arrests the attention of your target audience, holding that audience with a most captivating introduction, and then taking them home with a most engaging and valuable story.
Get this: You have to do all that with winsome words, seamlessly woven into meaningful sentences, and then read, proof-read and ughhh ... You get the picture.
Despite all the non-convincing reasons you have convinced yourself with for not blogging, by following these unbelievably simple mind blowing steps, you will be blogging like a professional in a few months.
Determine Your Social Media Goals First
What are your social media goals? Are you looking for increased conversion rate, attracting tons of traffic to your website, having authoritative links, industry credibility, brand recognition, or is it something else that tickles your fancy? Your choice!
Once you have determined your marketing and branding strategy for your website or blog, it is time to use social media to promote your brand, products or services massively and insanely.
As you work on your blogging strategy, keep in mind that the social media and blogging site that is a perfect match for one company might not be the best match for yours.
Your audience determines your social media mix.
Without knowing your audience, there's no way you can offer them a great tool or a compelling and juicy content.
That is why it would benefit you to consider very soberly, what actions will produce the strongest emotional triggers, and ultimately cause your audience to take your intended action.
Understand Your Target Audience
If you don't know your audience, how can you honestly craft and deliver an effective content that would 'woo and wow' them? That is why it is necessary to have a clear understanding of your target audience before you start writing. Just consider:
1. What keeps them up late at night?
2. What is it that resonates with them?
3. Can you tailor your blog article to address those needs?
Buyer personas are pretty handy tools for answering those questions effectively. Consider what you know about your buyer personas and their interests as you consider the topic for your blog post.
Start With A Title That Arrests Attention
Headlines, or blog titles, are the most important part of your blog post. The reason being that majority of people use headlines to decide whether or not to read a blog article.
If the title is engaging and grabs attention, your audience is more likely to click the link and read the rest of what you are blogging about.
No matter how good or bad the body of your article is, if the headline is not solid and actionable, it won’t get read.
That is why writing incredibly exceptional blog titles is an art form. In fact, a great title is often the difference between a business blogging article that generates a few views and one that generates tons of views or goes viral.
Granted, while the title is not the only important aspect of a blog post, it is usually a website visitor's first impression of what your content is all about.
When you think about it, any link to a blog post that is shared on most social media sites is usually accompanied by a captivating title. Do you agree?
Write An Irresistible Introduction To Your Blog
Writing the perfect introduction to your blog posts is very important since it can make the difference between a blog article that gets read and one that is clicked away from.
Since most people are bombarded with insane amount of information, the inverse pyramid of writing is most effective.
In other words, you give your audience the gist of the story before they give you a second of their busy and valuable time.
- A solid hook in the introductory paragraph of your post is very important in grabbing the attention of your site visitor.
- The hook better be linked to what you’re actually writing about, otherwise your audience will feel betrayed, duped, and will hurriedly click away from your blog. Your introduction should answer the following:
- 1. Who are you?
- 2. What is your topic?
- 3. Why is it important?
Organize Your Content
Sometimes, blog posts have an astonishingly overwhelming amount of information for the audience and the blogger.
Interestingly, successful bloggers have known and used the skill of organizing blog information in such a way that website visitors are not overwhelmed by the amount of content.
The organization of your content can take a number of forms. It could be broken down into sections, lists, tips, or whatever that is valuable and useful to your audience.
The information has to be organized beautifully before the actual writing can start.
After You Put It All Together - Write!
After the outline of the blog is put together, the next step is to actually write the blog post. By using the outline as a guide, you are laser focused into making sure that all points listed are detailed.
Write about what you already know, while enhancing it with additional research, examples, white papers, infographics and data to back up your points.
As you do, it is a professional habit to provide proper attribution when using external sources.
Edit, Garnish With Formatting And Visuals
After writing your blog, it is very important that it is edited. You may need to ask that grammar-conscious co-worker to edit and proof read your blog post for you. Then, you will need to check the formatting of your blog for the following:
Selecting a visually appealing and relevant image for your post is an important part of creating a blog that rocks! Effective images boost readership.
Further, as social media networks continue to favor content with images, you can understand and appreciate why awesome visuals can really skyrocket readership and engagements.
In a properly formatted and visually appealing blog post, you'll notice that headers and sub-headers are used to break up large chunks of text. Understandably, those headers are styled consistently.
There is also a generous dose of white space with most paragraphs not having more than three sentences.
Help Your Audience Take Action
At the end of every blog post, you should have a call to action (CTA) that tells your blog visitor what the next action to take is.
Do you want that visitor to subscribe to your blog, download an ebook, register for a webinar or event, read a related article, or download a white paper?
Call To Action (CTA) helps nudge that website visitor into taking your intended action.
In conclusion, if you want to create a responsive website with a blog that rocks: