By Wilson Moore
It should not surprise you that mobile internet usage has been skyrocketing over the past few years. What is surprising is that despite this compelling evidence, many websites are not responsive, they are not mobile friendly.
Websites that are not responsive are a headache for the audience that access them, and contribute to loss of business opportunities for companies that have not embraced them.
So, have you ignored previous warnings about why your business needs a responsive website till now? You have waited way too long. No kidding, since April 21 2015, Google has been penalizing websites that are not responsive.
You don't have to panic if your business website falls into one of these three:
Your business does not depend on your website for your success.
There are no competitors to worry about in your niche.
Responsive website is not for you or you have a mobile strategy.
On the other hand, if your company depends on its website for survival in the ever intense cut throat competitive business environment, getting a responsive website should be a top priority.
Difference Between A Responsive Website And A Mobile Only Website
With a responsive website, there is only one website that responds or adapts to all screen sizes that are used to access it.
On the other hand, a mobile only website is a separate website designed to respond to mobile device users only. Mobile only websites may cause problems with your SEO efforts.
6 Reasons Why Your Website Needs To Be Responsive
#1. More People Are Using Mobile Devices
Any business that wants to stay competitive must respond, because smart phones and tablets have taken over web browsing! The same people that visited your website from their desktops are doing so with their smart phones and pads.
Therefore, the layout of your website, the contents and other assets need to be user-friendly on mobile platforms.
These statistics will convince you to respond to responsive website. According to Mobile Mobile Usage Statistics From Smart Insights:
More than 20% of all Google searches are done on mobile devices.
In 2012, more than 50% of all the searches done on the internet were from mobile devices.
In the United States, 25% of internet users only access the internet on a mobile device.
61% of people have a better opinion of brands when they offer a good mobile experience.
25.85% of all emails are opened on mobile phones, and 10.16% are opened on tablets.
#2. Better User Experience Leads To More Conversion
More of your audience are more likely to buy from a mobile friendly site. Many people, including you, have been to websites that are not optimized for their mobile devices.
Many people that visit such sites feel frustrated and even annoyed when they land at a site that is not friendly to their device. That leads to loss of tons of conversions.
On the other hand, if your site offers an excellent mobile experience, users will be more likely to convert into customers.
According to Google’s Think Insights on mobile, if a user lands on your mobile website and is frustrated or does not’t see what they are looking for, there’s a 61% chance they will leave immediately.
As they leave, you guessed where they are headed - to your competitor's mobile friendly website.
That interesting study also found that if website visitors have a positive experience with your mobile website, 67% of them are more likely to buy a product or use a service.
#3. Social Media Strategies Draw Mobile Visitors
If you've incorporated social media marketing as part of your overall marketing mix, you probably have seen an increase in the number of people who visit your site through mobile devices.
A recent study by ComScore found that 55% of social media engagements happen on a mobile device.
Therefore, if the links you share to your website are frustrating your mobile audience, you are loosing tons of potential customers.
#4 Search Engines Love Responsive Websites
At an SMX Advanced event in June 2012, Google’s Pierre Farr went on the record to declare that Google prefers responsive web design over mobile templates.
You can appreciate why Google loves responsive web design, since having one single URL makes it easier for it bot to crawl your site.
Additionally, responsive websites typically perform better and are easier to maintain than a separate, mobile-only site.
#5. Responsive Websites Load Fast
We know that you’ve done it – left a website that didn't’t load fast enough. Load times are better with responsive websites. Without a responsive design, you could lose up to 50% of your traffic!
Do you want to know how well your current website is performing on a mobile device? Check out this Google tool to check the speed of your mobile site.
#6. Responsive Websites Adapt To Future Devices
A huge big benefit of responsive design is that it is crafted in such an awesome way that the template's size is based on screen size, not device. In other words, no matter what size screen someone is viewing your website, it will display properly for that screen size.
So, in the future, as new devices like TVs, watches, glasses, etc. are embraced for web browsing and engagements, your responsive site will still look awesome.
Having a mobile website is no longer simply a nice feature -- rather, it is now a necessity and literally impacts the growth of your business.
Are you interested in seeing if your website is mobile friendly? Take this test and then contact us for a responsive website development.
Contact us today for a complimentary website evaluation.
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