Have you noticed how many people at the subways, airports, bus stops, or even around your meeting tables at work that are religiously glued to their smart phones? Sincerely and candidly, are you one?
Admittedly, as 3G and 4G networks get improved and more mobile device manufacturers continue to push out awesome new gadgets, there will continue to be more people browsing the internet from multiple mobile devices than from traditional computers.
Since these devices are loaded with full web browsing capabilities, it becomes real important and urgent for businesses to tailor the browsing and engagement experiences of their website visitors to those mobile devices.
Don't you agree?
Check this out: In late 2012, Google commissioned Sterling Research and SmithGeiger, to do an independent market research on the subject: What Users Want Most From Mobile Sites Today.
The study found that 72 percent of mobile device users say that it’s important to them that websites are mobile-friendly. Sadly, 96 percent have visited a site that doesn’t work well on their mobile device.
Additionally, of the 1,088 smart phone users that were surveyed, about 67 percent showed they would be more likely to purchase a product or service from a business that 'wows' them with the experience of a well crafted mobile-friendly website.
Further, 61 percent of those users surveyed, also said that they’d leave a website that’s not optimized for mobile. There is no doubt about it, a mobile-friendly website is more important today than you've imagined.
Surprisingly, despite all the over whelming convincing evidence, some corporations and enterprises are still very stubborn to having a mobile-friendly website.
Whether it is due to lack of appreciation of how this singular task affects the bottom line, or just pure ignorance of the power of the digital audience, still baffles the imagination.
Therefore, if your organization does not have a mobile friendly website, and your competition does, you would not be relevant from now on, moving forward. That is, if your business depends on a website to thrive.
An urgent reason why having an amazingly mobile-friendly website that rocks as an effective and brilliant marketing strategy, is that since April 21, 2015, Google has started penalizing websites that are not mobile friendly.
Better still, Google, the search engine juggernaut, started on April 21, 2015 to reward websites that are mobile-friendly.
4 Reasons Why A Mobile-Friendly Website Rocks!
# 1. Increased Tons Of Mobile Visitors
Since Google labels websites that are optimized for mobile, as "mobile-friendly" in it's mobile search results, you can appreciate why having a mobile-friendly website is to your business benefit.
More over, not having a mobile-friendly website can impact your website’s click-through rate (CTR) in a very significant and negative way.
Just imagine that a mobile user performs a search with her mobile device, and four of the top five results that come up have a "mobile-friendly" designation next to them.
As you guessed, all else being equal, she would choose the four results that Go ogle confirms as being mobile-friendly. You would, too.
If you are in doubt as to how to find out if your website is mobile-friendly or not, Go ogle provides a tool that allows you to test if your website is mobile-friendly. Why don't you check it out?
# 2. Higher Mobile Ran kings
It should be of interest to you that on April 21, Google will start rolling out a worldwide mobile-friendly algorithm update. This new mobile-friendly algorithm, will have a “significant impact” on mobile search results for mobile searchers globally.
In other words, if your website does not pass Google’s mobile friendly test, in all likelihood, Google will send you fewer mobile search visitors after April 21.
At the moment, Google penalizes websites that are not mobile-friendly in their organic search results. This ensures that mobile-friendly websites that provide a satisfying user experience rank higher than those that are not mobile-friendly.
Take a look at this quote from Google blog post, when it announced the new "mobile-friendly" labels:
"We see these labels as a first step in helping mobile users to have a better mobile web experience. We are also experimenting with using the mobile-friendly criteria as a ranking signal."
# 3. Increase In Revenue
Google’s Zineb Ait Bahajji from the Webmaster Trends team was quoted as saying at SMX Munich, that the upcoming mobile-friendly ranking algorithm that will launch on April 21st will have more of an impact on Google’s search results than the Google Panda update and the Google Penguin update did.
It is believed that about 50% of all searches done on Google are on mobile devices.
If you don't have a mobile-friendly website at a time when there is an increase in the number of mobile device users, your business will be impacted negatively now, and in the future.
In addition, not having a mobile-friendly website at a time when so many searchers are using mobile devices to find products and services, is basically handing over all your mobile visitors to your competition.
# 4. Customers Want A Mobile-Friendly Website
The development of your mobile site should be determined by the kinds of products and services your business provides.
Since mobile devices sport relatively small screens and a different way of interacting with page content, simply shrinking your text into the device’s screen won’t give customers that warm and fuzzy feeling about your site.
Customers want to know if you’re open, how to contact you, and where to get more information about your products. It also helps if they can purchase your products without being asked to download an application or being redirected to a non mobile-friendly e-commerce site.
You’re more likely to complete a sale if you empower your customer to do so on-the-go, perhaps right after seeing a relevant, engaging advertisement for your best product.
What Are You Going To Do?
Make sure your organization has a successful SEO strategy in 2015 with a mobile-friendly website, and benefit from more click-throughs, higher rankings, and most importantly, increased revenue.
If you are interested in building a website that is responsible and responsive, please: